CRISTEC & YOU
Cristec continues its export expansion:
We are very proud to announce the signing of two new distribution partnerships:
Italy: Indemar S.p.A., a major player in the marine industry for almost 70 years, has become Cristec’s official distributor in Italy. With a network of specialized dealers and a responsive sales team, Indemar will ensure the availability and service of our products throughout Italy, guaranteeing optimum customer satisfaction.
Spain: Baitra S.L., a key player in the Spanish boating industry for 35 years, joins the Cristec distribution network. Thanks to their expertise and solid dealer network, Baitra will strengthen our presence in Spain and ensure that our customers benefit from superior service.
These agreements will enable us to expand our presence in these strategic markets and offer our products to a wider customer base.
Cristec trains and supports you:
Beyond the sale of technical products, at Cristec we offer personalized support for our customers and distributors. Right from the discovery phase, Benoit (Customer Support) and Armelle (Sales & Marketing Manager) guide customers in their choices. They provide sound advice and help them select the products best suited to their needs. In-depth training is also offered to distributors. These training are given on site or by videoconference, to familiarize distributors with Cristec products, enabling them to answer customer questions and solve potential problems. In addition, a complete technical documentation, a responsive after-sales service, a dedicated website and social networks are available to customers to complete this personalized support.
We are convinced that training and support are essential elements in guaranteeing customer satisfaction and project success.
MAJOR CHANGES
A new ERP for enhanced performance:
Taking advantage of the move to our new premises, we have taken a major step forward by adopting a new ERP system, Excalibur, to replace our old system, Sylob. This major change is part of a global initiative to optimize processes and improve customer service performance. Excalibur brings a host of tangible benefits to the company. The system is more stable and reliable. Orders and calculations are processed more quickly, saving valuable time for the teams. Excalibur also provides access to a much greater volume of data, including product nomenclature and sales history.
This valuable information enables us to better anticipate our customers’ needs and offer them customized solutions. The adoption of Excalibur is a major investment that will enable us to pursue our growth and meet our customers’ ever-higher expectations.
Stock replenishment, an agile response to the post-covid crisis:
4 years ago, the pandemic disrupted our supply chains, weakening our stocks. To deal with this, we reacted swiftly, deploying various strategies. For two years, we had to put our innovation efforts on hold in order to concentrate our resources on finding alternative solutions to the scarcity of semiconductors. This painstaking work enabled us to identify new suppliers and substitute components, while maintaining the quality and performance of our products. Anticipating future disruptions, we have set up a strategic stockpile for critical references. This enables us to cope with market fluctuations and guarantee continuous availability for our customers. Today, thanks to these sustained efforts, we have succeeded in replenishing our stocks and ensuring an optimal level of turnover for our finished products.
This experience has enabled us to strengthen our resilience in the face of market ups and downs, and to position ourselves as a reliable and agile partner for our customers.
CONTINUOUS INNOVATION !
Innovation at the heart of our DNA:
Following the release of the YPOWER+ battery chargers, the energy units and the KERSINE, our development teams are constantly pushing back the boundaries to offer ever more efficient products tailored to specific needs. Our engineers and technicians are constantly hard at work on new, innovative products. We look forward to unveiling them to you in the coming months. Stay tuned to our social networks and website so you don’t miss a thing!
DURABILITY & REPAIRABILITY
Cristec, committed to sustainable and repairable products:
At Cristec, we’ve always been committed to designing sustainable, environmentally-friendly products.
Since January 1, 2021, the French law “Anti-gaspillage pour une économie circulaire”, requires manufacturers of mass-market household appliances (smartphones, laptops, TVs, vacuum cleaners, washing machines…) to indicate a reparability index on their products. This index, rated out of 10, informs consumers of the ease with which a product can be repaired.
Not yet covered by this law, we at Cristec decided to take the lead by self-declaring on the French government’s website. By performing calculations to assess ourselves, we can now certify that our products are repairable and durable.
Our assessments show that our products have a reparability index of over 8.9/10, which means they are considered “easily repairable”.
In practical terms, this means that our products are designed with spare parts that are easily accessible and replaceable.
We also provide our customers with detailed instruction manuals and video tutorials to help them carry out simple repairs themselves.
Transition to brown cardboard packaging:
Today, Cristec is taking sustainability a step further by gradually switching from white to brown cardboard packaging.
Brown paperboard is an environmentally-friendly alternative to white paperboard packaging. It is made from recycled fibers and requires no bleaching process, thus considerably reducing its environmental impact.
We are proud to be able to offer our customers solutions that are both high-performance and sustainable. At Cristec, we are committed to continuing our efforts to protect the environment and contribute to a more sustainable future.
